Did you know that social media management is one of the most sought-after skills in marketing right now? This means there are plenty of opportunities for virtual assistants to offer social media management services as part of what they do. But with so many social media platforms out there like Instagram, Facebook, X, Threads, LinkedIn, Reddit, Pinterest, and others, it can seem overwhelming to manage them all. However, using social media management tools can make this much easier.

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Social media management tools provide a range of useful functions, including scheduling posts, analyzing performance, generating reports, and tracking your audience. These tools come with customizable features that allow you to handle multiple social media platforms conveniently from a single location, streamlining your workflow. Moreover, you can easily collaborate with others and assign social media tasks to different team members.

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Understanding how to utilize social media management tools as a virtual assistant will expand your service offerings, allowing you to represent multiple businesses, brands, and clients. These tools empower you to assist your clients in succeeding in the digital realm by implementing effective social media strategies, planning, and analytics. As a virtual assistant aiming to distinguish yourself and advance your career, recognizing the significant value of social media management tools is crucial. Read on to learn more about some of the popular social media management tools.

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Examples of social media management tools

Hootsuite is a social media management platform that helps you track the social media performance of multiple social media accounts in one place. Hootsuite enables you to streamline your tasks across varied social media networks by seamlessly integrating with all the social media networks you love. Whether a client asks you to manage a platform you aren’t familiar with or asks you to manage more than ten social media platforms, Hootsuite has got you covered. You can easily integrate with more than 150 social media platforms and apps.

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Amplifying your social media reach and engagement is easier when done with Hootsuite. You can easily create and publish fascinating posts that help your client’s business stand out. You are also able to schedule posts with suggestions on the most productive time frames. You are also spared wasting time on coming up with eye-catching captions and generating hashtags. Hootsuite is powered by AI to help you draft a trendy caption and create hashtags that amplify your reach.

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Furthermore, Hootsuite allows you to learn from competitors via benchmarking. Your analytics page is not just a record of what your posts have achieved but also what they could achieve if you import ideas from other brands. 

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Features

• Seamless integration with numerous apps
• Benchmarking
• Caption generator
• Centralized inbox
• Automated replies
• Bulk scheduling
• Unlimited posts
• Hashtag suggestions

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Pricing

Hootsuite offers three comprehensive user payment plans: Professional, Team, and Enterprise. The Professional plan costs $99 per month and includes features such as a social content calendar and recommended times to publish. The Team plan costs $249 per month and allows for up to 3 users. It is packaged with features such as automated link tracking and user access permissions for security. The Enterprise plan allows outgoing message content tagging, 20 competitors for benchmarking, automated message responding, and many more features. This plan is charged on an agreed price having contacted the Hootsuite sales team. 

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Buffer is a social management tool that helps you simplify the scheduling and publishing of content across various social media platforms. Its easy-to-use dashboard allows you to post on TikTok, Instagram, Twitter, Facebook, LinkedIn, and Pinterest. You can also choose the right time to publish your content with its magnificent scheduling features where you can queue a number of posts and add the date and times from your calendar. 

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In this digital age, many marketers use campaigns to reach their audiences across multiple platforms. With Buffer, you can create campaigns, edit, and delete them with ease on your analytics page. You can also get real-time analytics on the performance of your posts and get recommendations on how to increase reach. You can also monitor engagements. Right from the dashboard you can see all comments and remain aware of all interactions.

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Additionally, Buffer’s multi-app integration enables you to seamlessly create and organize your content on other platforms such as Canva, WordPress, and many more.

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Features 

• Multi-app integration
• Campaigns  
• Scheduling
• AI assistant
• Analytics
• Post repurposing
• Calendar integration

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Pricing

Buffer is offered in four plans. The free plan has features that include an AI assistant and planning and publishing tools. The Essentials plan costs $6 per month for a single channel and offers extra features such as analytics and engagement tools. Thirdly, the Team plan costs $12 per month for a channel. It has incredible features such as unlimited team members and clients and collaboration tools. Lastly, The Agency plan costs $120 monthly for 10 channels.

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‍Later is a visual marketing platform that specializes in scheduling and managing social media content for Instagram, Facebook, Twitter, and Pinterest. With Later, you no longer have to worry about creating the perfect caption that captures the attention of your audience. AI caption writer helps you create your captions in less than no time, enabling you to focus on other aspects of business. As a virtual assistant, you effortlessly help your clients beat deadlines by using this feature. You can also bulk-schedule your posts to enable them to go up at the right time. Worried about tailoring specific posts for several social media platforms? Later enables you to auto-publish for different post types across all platforms.

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Your visual feed planner allows you to craft the perfect vibe for all your social media posts. You can add unlimited photos and other media to this platform and get a real-time preview of how your posts would appear to your audience. Additionally, Later helps you generate popular hashtags that help in amplifying your social media reach.

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Features

• AI caption generator
• Hashtag generator
• Best posting times recommendations
• Instagram visual planner
• Bulk-scheduling
• Influencer campaigns
• Influencer analytics

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Pricing

Later’s starter pack is billed at $25 monthly and allows a single user access to a single social set. The Growth package costs $45 monthly and allows up to 3 users. This package stores one year of analytics and has collaboration tools for brands and creators. The Advance package costs $80 when billed monthly. It enables 6 users to have unlimited posts and offers live chat support. The final plan is the Agency plan which costs $200 monthly and allows up to 10 users. 

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Meta Business Suite is Meta’s ultimate platform that enables you to manage your Meta social media accounts via a central tool. This platform allows you to publish your posts at the right time by allowing you to schedule posts for your desired timeframes. You can also post across Facebook and Instagram at the same time, ensuring you are time efficient. This tool enables you to create different types of content such as reels, stories, and more on a single user-friendly dashboard. You can also boost your posts to amplify your reach across several platforms.

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‍Detailed analytics are also available for you and your client to gauge the progress of the business. You can get analytics and post interactions for each content you post on your page. Meta Business Suite enables you to tag your team members and other desired persons on your posts, ensuring your content stretches beyond any barriers in terms of reach. Additionally, you can manage your Instagram, Messenger, and Facebook inboxes from a central place. This way, you never miss a comment message that requires your attention and action.

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Features

• Instant posting on both Instagram and Facebook
• Detailed analytics
• Feed preview
• Centralized inbox
• Automated responses
• Competitive benchmarking
• Scheduling
• Audience monitoring

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Pricing

Meta Business Suite is a free tool for all users, ensuring you can propel your journey and your client’s businesses while incurring no extra costs.

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