Experience design partner for memberships, communities and cohort programs.

Runnovate helps organizations design better member experiences. From onboarding to engagement, we help you create memberships and programs that feel clear and welcoming.

Through experience audits and redesign sprints.

Get in touch
What we do

Services

Runnovate helps membership businesses design smoother experiences for their members and their teams. The work usually begins with understanding the journey, then improving the moments that matter most.

  • Experience Journey Audit

    A structured review of your member journey from discovery to participation. We map the experience, identify friction and highlight opportunities to make things clearer and easier for members.

    You receive a prioritized set of recommendations to improve onboarding and engagement.

  • Experience Redesign Sprint

    A focused sprint to redesign important parts of your member experience. This may include onboarding flows, communication touchpoints or how members move through your program.

    The goal is to turn insights into practical improvements that make the experience smoother for members and your team.

  • Experience Strategy Advisory

    Strategic support for organizations where member experience is central to retention and growth.

    This usually involves regular journey reviews and guidance on improving engagement.

Process

How it works

Improving a membership experience starts with understanding the journey members go through. From there we focus on the moments that shape how people feel when they join and participate.

  1. Understand the member journey

    We map the full path members move through from discovery to participation. This helps reveal where people feel confused or disconnected.

  2. Improve the moments that matter

    Once the journey is clear, we redesign key touchpoints to make the experience smoother and more welcoming.

    This may include onboarding, communication or how members move through your program.

Audience

Who it's for

Runnovate works with organizations that rely on strong member experiences.

  • Memberships and communities

    Professional communities, paid memberships and networks where ongoing participation matters.

  • Cohort-based programs

    Cohort courses, accelerators and group learning programs where people move through an experience together.

Background

About

Runnovate is an experience design practice focused on memberships, communities and cohort programs.

Many organizations invest heavily in their content and expertise, but the experience around it is often improvised. Onboarding feels confusing and communication becomes inconsistent as the program grows.

Runnovate focuses on the moments that shape how members experience your program. The goal is to create journeys that feel clear for participants and manageable for the team running them.

The practice is led by Jolleen Opula, a designer focused on membership experience.

Contact

Get in touch

If you are running a membership, community or cohort program and want to improve the experience for your members, feel free to reach out.

Get in touch

You'll be taken to a short form to share a few details about your membership or program.